Course in Creativity and Innovation: Business Innovation

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Nid: 7407

Syllabus

Academic Program
1. Fundamentals of innovation in the company Innovation as a fundamental pillar for the success of the company The innovation cycle and main models Adoption and diffusion of innovation Degrees and types of innovation: disruptive innovation Real cases and examples
2. The innovation process Main phases of an innovation process Finding ideas to innovate: technology watch Open innovation and its main advantages Open innovation scenarios: real examples The customer at the centre of the innovative process Case study
3. Competitive strategies to innovate Sustainable competitive advantage Competitive Strategies: Mitilability vs Resource Capacity Disruptive technologies as a source and tool for innovation Creating new spaces and opportunities Competitive value proposition Case Study
4. Creativity and main techniques From imagination to innovation Traditional versus radical creativity techniques: tools and methods, utility and impact Design Thinking: Fundamentals and Phases Use and application of AI in the creative process Case Study
5. Creativity workshop: challenge-based innovation Strategies to encourage disruptive thinking Creative Development (CPS), Lateral Thinking, and Visual Thinking Applications of new technologies to the creative process Practical workshop on challenges with the support of disruptive technologies
6. Organization and skills to innovate Organizational structures to innovate iSkills: new profiles to innovate Intrapreneurship in the organization Most common mistakes and obstacles How to promote innovation in your organization Case Study
7. Systematization and protection of innovation Innovation management models and standards Innovation certification Metrics and indicators Protection: designs, trademarks and intellectual property Patent creation and management
8. Ecosystems and financing innovation Innovation ecosystems and platforms Collaboration and knowledge networks Public and private financing channels Key Opportunity Selection Criteria Expert presentation
9. Final Practical Workshop: Identifying and Defining Disruptive Opportunities Introduction to the case study (industry, market, and technology context) Creative dynamics Case development (teamwork) Works presentation Final conclusions and closing

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Ainhoa Mendizábal Marculeta

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BASIC INFORMATION ON PROTECTION OF PERSONAL DATA
The data controller is FUNDACIÓ PRIVADA UNIVERSITAT I TECNOLOGIA (FUNITEC) The purpose is to send information about FUNITEC about the activities, services and initiatives organised by La Salle Campus Barcelona. The data will be processed with the consent of the interested party. They will not be communicated to other parties. You may access the data, rectify it, delete it, request the limitation of its processing or object to it. You can consult additional information by following this link.